EVENT:
BUILDING A BETTER SOCIETY WITH BRANDING AND ADVERTISEMENT
verslag
Hieronder in de pdf het hele verslag van het event op 2 juni geschreven door Aafke van Sprundel dat 14 juni 2016 verscheen in Marketing Tribune.
U kunt deze als blog ook lezen op de website van Marketing Tribune. Klik dan hier.
U kunt deze als blog ook lezen op de website van Marketing Tribune. Klik dan hier.
Thursday 2 June 2016, 16 – 19 hrs.
Patagonia European Head Office
Jollemanhof 11, Amsterdam
Through advertising brands want to sell or create a better image. But does advertising also contribute to a better world? How do brands touch people’s hearts, when do they make a real difference in society? As Coalition Better Advertising we want to instigate a discussion about the societal significance of advertising. With the public. But moreover with brands themselves: the brand builders and the marketeers.
We discussed the future of advertising with peers. Shared insights and dilemmas. And future scenarios for the roles that advertising can play in the world.
The event was held in English.
Patagonia European Head Office
Jollemanhof 11, Amsterdam
Through advertising brands want to sell or create a better image. But does advertising also contribute to a better world? How do brands touch people’s hearts, when do they make a real difference in society? As Coalition Better Advertising we want to instigate a discussion about the societal significance of advertising. With the public. But moreover with brands themselves: the brand builders and the marketeers.
We discussed the future of advertising with peers. Shared insights and dilemmas. And future scenarios for the roles that advertising can play in the world.
- Patagonia Europe is host of the event, and will deliver the inspiring key note;
- The Coalition will share insights from the public voting on www.beterereclame.nl as well as from interviews with marketeers, product managers and brand builders conducted in the last months;
- You can actively participate in 4 round tables and discuss topics such as:
- What are dilemmas when it comes down to initiating meaningful advertising?;
- How do creating awareness, loyalty or activation relate when you want to create a meaningful advertisement?;
- How transparent do you want / can you to be? Greenhush versus greenwash;
- The future role(s) of advertising for the society;
- Network with peers over drinks / small bite.
The event was held in English.
